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AC3 vs Hubify: Which MSP is Better? | The MSP Playbook

Article 2026-06-11

AC3 vs Hubify

A detailed comparison of two major Australian Managed Service Providers.

Feature AC3 Hubify
Overall Score3.73.2
TypeCloud / Public SectorPublic SMB/Mid-Market
Employees200-300100-200
Founded20002016
HeadquartersSydney, NSWSydney, NSW
RevenuePrivatePrivate
Salary Range$75,000 - $155,000$65,000 - $115,000
SpecialtiesAWS, Azure, Cloud Migration, Government CloudManaged Services, Unified Communications, Cloud, Telecommunications
CertificationsAWS Partner, Microsoft Partner, VMware Partner, ISO 27001Microsoft Partner, Telstra Partner, Zoom Partner
Green FlagsGood work-life balance
Strong cloud focus
Stable employment		Telco and IT convergence
Rapid growth phase
Red FlagsBelow-market salaries
Limited career progression
Can be risk-averse		Heavy SMB focus (high ticket volume)
Growing pains
Worker ProsCloud focus
Work-life balance
Stable		Telco and IT convergence provides diverse skill development
Rapid growth phase creates advancement opportunities
Modern communication stack exposure
Worker ConsBelow-market pay
Limited progression
Risk-averse		Heavy SMB focus means high ticket volume
Growing pains from rapid acquisition strategy
Can feel stretched across too many service areas

Which MSP Should You Choose?

Both Cloud / Public Sector and Public SMB/Mid-Market have strengths and weaknesses. Your choice depends on your priorities — whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.