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Aussie Broadband (B2B/Over The Wire) vs Hubify: Which MSP is Better? | The MSP Playbook

Article 2026-06-12

Aussie Broadband (B2B/Over The Wire) vs Hubify

A detailed comparison of two major Australian Managed Service Providers.

Feature Aussie Broadband (B2B/Over The Wire) Hubify
Overall Score3.93.2
TypeTelco/MSP HybridPublic SMB/Mid-Market
Employees1000-2000100-200
Founded20032016
HeadquartersMelbourne, VICSydney, NSW
Revenue$1236.5MPrivate
Salary Range$75,000 - $155,000$65,000 - $115,000
SpecialtiesNetworking, Cloud, Fibre, Managed ServicesManaged Services, Unified Communications, Cloud, Telecommunications
CertificationsMicrosoft Partner, AWS Partner, Cisco PartnerMicrosoft Partner, Telstra Partner, Zoom Partner
Green FlagsStrong Australian brand
Good culture and employee satisfaction
Transparent communication
Growing rapidly		Telco and IT convergence
Rapid growth phase
Red FlagsB2B division is smaller — less exposure to enterprise projects
Can be chaotic during rapid growth		Heavy SMB focus (high ticket volume)
Growing pains
Worker ProsGreat culture
Australian-focused
Transparent
Growing		Telco and IT convergence provides diverse skill development
Rapid growth phase creates advancement opportunities
Modern communication stack exposure
Worker ConsB2B division smaller
Can be chaotic		Heavy SMB focus means high ticket volume
Growing pains from rapid acquisition strategy
Can feel stretched across too many service areas

Which MSP Should You Choose?

Both Telco/MSP Hybrid and Public SMB/Mid-Market have strengths and weaknesses. Your choice depends on your priorities — whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.