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Data#3 vs Hubify: Which MSP is Better? | The MSP Playbook

Article 2026-06-11

Data#3 vs Hubify

A detailed comparison of two major Australian Managed Service Providers.

Feature Data#3 Hubify
Overall Score3.83.2
TypePublicly Listed GiantPublic SMB/Mid-Market
Employees1500-2000100-200
Founded19772016
HeadquartersBrisbane, QLDSydney, NSW
Revenue$884.8MPrivate
Salary Range$80,000 - $160,000$65,000 - $115,000
SpecialtiesMicrosoft Solutions, Cloud, Managed Services, Software LicensingManaged Services, Unified Communications, Cloud, Telecommunications
CertificationsMicrosoft Partner, AWS Partner, Cisco Partner, VMware PartnerMicrosoft Partner, Telstra Partner, Zoom Partner
Green FlagsASX-listed (ASX: DDD) — financial transparency
Strong Australian focus — no offshoring agenda
Good work-life balance
Profitable and growing
Telco and IT convergence
Rapid growth phase
Red FlagsBelow-market salaries at senior levels
Government contract dependency
Limited international exposure
Acquisition-driven growth creates integration challenges
Heavy SMB focus (high ticket volume)
Growing pains
Worker ProsASX-listed transparency — you know the numbers
Australian-focused — your job isn't being offshored
Profitable and growing — stability
Good work-life balance in most teams
Telco and IT convergence provides diverse skill development
Rapid growth phase creates advancement opportunities
Modern communication stack exposure
Worker ConsBelow-market salaries at senior levels
Government contract dependency creates cyclicality
Limited international exposure
Acquisition integration can be bumpy
Heavy SMB focus means high ticket volume
Growing pains from rapid acquisition strategy
Can feel stretched across too many service areas

Which MSP Should You Choose?

Both Publicly Listed Giant and Public SMB/Mid-Market have strengths and weaknesses. Your choice depends on your priorities — whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.