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Data#3 vs The Missing Link: Which MSP is Better? | The MSP Playbook

Article 2026-06-11

Data#3 vs The Missing Link

A detailed comparison of two major Australian Managed Service Providers.

Feature Data#3 The Missing Link
Overall Score3.84.0
TypePublicly Listed GiantSecurity / Infrastructure
Employees1500-2000200-300
Founded19771999
HeadquartersBrisbane, QLDSydney, NSW
Revenue$884.8MPrivate
Salary Range$80,000 - $160,000$75,000 - $155,000
SpecialtiesMicrosoft Solutions, Cloud, Managed Services, Software LicensingCybersecurity, Infrastructure, Cloud, Managed Services
CertificationsMicrosoft Partner, AWS Partner, Cisco Partner, VMware PartnerISO 27001, Microsoft Partner, AWS Partner, Fortinet Partner
Green FlagsASX-listed (ASX: DDD) — financial transparency
Strong Australian focus — no offshoring agenda
Good work-life balance
Profitable and growing
Highest-rated small MSP on Glassdoor
Strong culture and employee satisfaction
Good technology focus
Red FlagsBelow-market salaries at senior levels
Government contract dependency
Limited international exposure
Acquisition-driven growth creates integration challenges
Small scale — limited exposure to large projects
Below-market salaries at senior levels
Worker ProsASX-listed transparency — you know the numbers
Australian-focused — your job isn't being offshored
Profitable and growing — stability
Good work-life balance in most teams
Great culture
Technology focus
High Glassdoor rating
Worker ConsBelow-market salaries at senior levels
Government contract dependency creates cyclicality
Limited international exposure
Acquisition integration can be bumpy
Small scale
Below-market pay at senior levels

Which MSP Should You Choose?

Both Publicly Listed Giant and Security / Infrastructure have strengths and weaknesses. Your choice depends on your priorities — whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.