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Datacom vs Hubify: Which MSP is Better? | The MSP Playbook

Article 2026-06-12

Datacom vs Hubify

A detailed comparison of two major Australian Managed Service Providers.

Feature Datacom Hubify
Overall Score3.13.2
TypeGlobal EnterprisePublic SMB/Mid-Market
Employees5000-6000100-200
Founded19652016
HeadquartersSydney, NSW (NZ HQ: Auckland)Sydney, NSW
RevenuePrivatePrivate
Salary Range$75,000 - $160,000$65,000 - $115,000
SpecialtiesManaged Services, Cloud Infrastructure, Data Centre, Application DevelopmentManaged Services, Unified Communications, Cloud, Telecommunications
CertificationsMicrosoft Partner, AWS Partner, Cisco Partner, VMware PartnerMicrosoft Partner, Telstra Partner, Zoom Partner
Green FlagsPrivately held — no PE pressure, no quarterly earnings
Low offshoring (~20%) — most work delivered locally
Genuine work-life balance in most teams
Rarely does mass layoffs — stable employment
Largest locally-owned IT company in Australia
Telco and IT convergence
Rapid growth phase
Red FlagsBelow-market salaries (A$85-95K average vs A$128-138K market)
Career stagnation — 'dead man's shoes' culture
Internal politics favour tenure over talent
Graduate program used as cheap labour pipeline
Manager quality varies wildly between teams
Heavy SMB focus (high ticket volume)
Growing pains
Worker ProsStability — private ownership means no restructuring cycles
Work-life balance is genuinely good
Local delivery — your job isn't being offshored
Good graduate programs with real mentorship
Telco and IT convergence provides diverse skill development
Rapid growth phase creates advancement opportunities
Modern communication stack exposure
Worker ConsSalaries are 20-30% below market rate
Career progression is slow — 'dead man's shoes'
Manager quality varies wildly — your experience depends on your boss
Innovation is limited by risk-averse culture
Internal politics favour loyalty over competence
Heavy SMB focus means high ticket volume
Growing pains from rapid acquisition strategy
Can feel stretched across too many service areas

Which MSP Should You Choose?

Both Global Enterprise and Public SMB/Mid-Market have strengths and weaknesses. Your choice depends on your priorities — whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.