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Hubify vs blueAPACHE: Which MSP is Better? | The MSP Playbook

Article 2026-06-11

Hubify vs blueAPACHE

A detailed comparison of two major Australian Managed Service Providers.

Feature Hubify blueAPACHE
Overall Score3.23.8
TypePublic SMB/Mid-MarketNetwork & Cloud Specialist
Employees100-200150-250
Founded20162003
HeadquartersSydney, NSWSydney, NSW
RevenuePrivatePrivate
Salary Range$65,000 - $115,000$75,000 - $155,000
SpecialtiesManaged Services, Unified Communications, Cloud, TelecommunicationsNetworking, Cloud, Managed Services, Data Centre
CertificationsMicrosoft Partner, Telstra Partner, Zoom PartnerCisco Partner, AWS Partner, Microsoft Partner, VMware Partner
Green FlagsTelco and IT convergence
Rapid growth phase		Good work-life balance
Strong technology focus
Stable employment
Red FlagsHeavy SMB focus (high ticket volume)
Growing pains		Below-market salaries
Can be bureaucratic
Limited career progression
Worker ProsTelco and IT convergence provides diverse skill development
Rapid growth phase creates advancement opportunities
Modern communication stack exposure		Technology focus
Work-life balance
Stable
Worker ConsHeavy SMB focus means high ticket volume
Growing pains from rapid acquisition strategy
Can feel stretched across too many service areas		Below-market pay
Bureaucratic
Limited progression

Which MSP Should You Choose?

Both Public SMB/Mid-Market and Network & Cloud Specialist have strengths and weaknesses. Your choice depends on your priorities — whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.