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Hubify vs IBM Australia (Managed Services): Which MSP is Better? | The MSP Playbook

Article 2026-06-12

Hubify vs IBM Australia (Managed Services)

A detailed comparison of two major Australian Managed Service Providers.

Feature Hubify IBM Australia (Managed Services)
Overall Score3.23.2
TypePublic SMB/Mid-MarketGlobal Consulting / Cloud
Employees100-2003000-5000
Founded20161932
HeadquartersSydney, NSWSydney, NSW (Global HQ: Armonk, NY)
RevenuePrivatePrivate
Salary Range$65,000 - $115,000$85,000 - $160,000
SpecialtiesManaged Services, Unified Communications, Cloud, TelecommunicationsManaged Services, Cloud, AI & Data, Enterprise Applications
CertificationsMicrosoft Partner, Telstra Partner, Zoom PartnerIBM Partner, Microsoft Partner, AWS Partner, SAP Partner
Green FlagsTelco and IT convergence
Rapid growth phase
Global brand recognition
Exposure to enterprise-scale projects
Good certification and training programs
Strong vendor partnerships
Red FlagsHeavy SMB focus (high ticket volume)
Growing pains
Perpetual restructuring — 'Project Chrome' and successors
Below-market salaries for managed services roles
High offshore ratio
Legacy technology stacks in many contracts
Bureaucratic culture
Worker ProsTelco and IT convergence provides diverse skill development
Rapid growth phase creates advancement opportunities
Modern communication stack exposure
IBM brand opens doors
Enterprise-scale project exposure
Good training and certification
Global opportunities
Worker ConsHeavy SMB focus means high ticket volume
Growing pains from rapid acquisition strategy
Can feel stretched across too many service areas
Constant restructuring
Below-market salaries
High offshore ratio
Bureaucratic culture
Legacy technology

Which MSP Should You Choose?

Both Public SMB/Mid-Market and Global Consulting / Cloud have strengths and weaknesses. Your choice depends on your priorities — whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.