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Hubify vs Optus Business: Which MSP is Better? | The MSP Playbook

Article 2026-06-12

Hubify vs Optus Business

A detailed comparison of two major Australian Managed Service Providers.

Feature Hubify Optus Business
Overall Score3.23.0
TypePublic SMB/Mid-MarketTelco / Enterprise
Employees100-2002000-3000
Founded20161991
HeadquartersSydney, NSWSydney, NSW (Parent: Singapore)
RevenuePrivatePrivate
Salary Range$65,000 - $115,000$75,000 - $145,000
SpecialtiesManaged Services, Unified Communications, Cloud, TelecommunicationsCybersecurity, Cloud, Network Services, Managed Services
CertificationsMicrosoft Partner, Telstra Partner, Zoom PartnerMicrosoft Partner, AWS Partner, Cisco Partner, Fortinet Partner
Green FlagsTelco and IT convergence
Rapid growth phase		Singapore Telecom parent provides stability
Strong telecommunications backbone
Good benefits package
Red FlagsHeavy SMB focus (high ticket volume)
Growing pains		Telco culture — IT services are secondary
Below-market salaries
Limited career progression
Bureaucratic decision-making
Worker ProsTelco and IT convergence provides diverse skill development
Rapid growth phase creates advancement opportunities
Modern communication stack exposure		Stable employment
Good benefits
Telecommunications expertise
Worker ConsHeavy SMB focus means high ticket volume
Growing pains from rapid acquisition strategy
Can feel stretched across too many service areas		IT services are secondary to telco
Below-market salaries
Bureaucratic culture
Limited career progression

Which MSP Should You Choose?

Both Public SMB/Mid-Market and Telco / Enterprise have strengths and weaknesses. Your choice depends on your priorities — whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.