🔍

Hubify vs Telstra Purple: Which MSP is Better? | The MSP Playbook

Article 2026-06-12

Hubify vs Telstra Purple

A detailed comparison of two major Australian Managed Service Providers.

Feature Hubify Telstra Purple
Overall Score3.23.5
TypePublic SMB/Mid-MarketTelco / Enterprise
Employees100-2005000-10000
Founded20162017
HeadquartersSydney, NSWSydney, NSW
RevenuePrivatePrivate
Salary Range$65,000 - $115,000$80,000 - $170,000
SpecialtiesManaged Services, Unified Communications, Cloud, TelecommunicationsManaged Infrastructure, Cloud Services, Cybersecurity, Consulting
CertificationsMicrosoft Partner, Telstra Partner, Zoom PartnerMicrosoft Partner, AWS Partner, Cisco Partner, ServiceNow Partner
Green FlagsTelco and IT convergence
Rapid growth phase
Telstra brand provides stability and scale
ASX-listed benefits structure
Strong telecommunications backbone
Good vendor partnerships
Red FlagsHeavy SMB focus (high ticket volume)
Growing pains
550 roles cut in July 2025 — largest restructure in years
Telco culture dominates — IT services are secondary
Contractor dependency creates inconsistency
Bureaucratic decision-making slows everything down
Legacy telco culture persists in some divisions
Worker ProsTelco and IT convergence provides diverse skill development
Rapid growth phase creates advancement opportunities
Modern communication stack exposure
Telstra compensation structure is genuinely good
ASX-listed stability — won't be sold or acquired
Access to Telstra's network and enterprise relationships
Brand recognition opens doors
Worker ConsHeavy SMB focus means high ticket volume
Growing pains from rapid acquisition strategy
Can feel stretched across too many service areas
550 roles cut in 2025 — even Telstra isn't immune
IT services are secondary to the telco business
Bureaucratic culture slows innovation
Contractor dependency creates quality inconsistency
Career progression limited unless you're in the telco side

Which MSP Should You Choose?

Both Public SMB/Mid-Market and Telco / Enterprise have strengths and weaknesses. Your choice depends on your priorities — whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.