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Hubify vs The Missing Link: Which MSP is Better? | The MSP Playbook

Article 2026-06-12

Hubify vs The Missing Link

A detailed comparison of two major Australian Managed Service Providers.

Feature Hubify The Missing Link
Overall Score3.24.0
TypePublic SMB/Mid-MarketSecurity / Infrastructure
Employees100-200200-300
Founded20161999
HeadquartersSydney, NSWSydney, NSW
RevenuePrivatePrivate
Salary Range$65,000 - $115,000$75,000 - $155,000
SpecialtiesManaged Services, Unified Communications, Cloud, TelecommunicationsCybersecurity, Infrastructure, Cloud, Managed Services
CertificationsMicrosoft Partner, Telstra Partner, Zoom PartnerISO 27001, Microsoft Partner, AWS Partner, Fortinet Partner
Green FlagsTelco and IT convergence
Rapid growth phase		Highest-rated small MSP on Glassdoor
Strong culture and employee satisfaction
Good technology focus
Red FlagsHeavy SMB focus (high ticket volume)
Growing pains		Small scale — limited exposure to large projects
Below-market salaries at senior levels
Worker ProsTelco and IT convergence provides diverse skill development
Rapid growth phase creates advancement opportunities
Modern communication stack exposure		Great culture
Technology focus
High Glassdoor rating
Worker ConsHeavy SMB focus means high ticket volume
Growing pains from rapid acquisition strategy
Can feel stretched across too many service areas		Small scale
Below-market pay at senior levels

Which MSP Should You Choose?

Both Public SMB/Mid-Market and Security / Infrastructure have strengths and weaknesses. Your choice depends on your priorities — whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.