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Hubify vs Virtu: Which MSP is Better? | The MSP Playbook

Article 2026-06-11

Hubify vs Virtu

A detailed comparison of two major Australian Managed Service Providers.

Feature Hubify Virtu
Overall Score3.23.6
TypePublic SMB/Mid-MarketHardware / MSP
Employees100-200100-200
Founded20162004
HeadquartersSydney, NSWSydney, NSW
RevenuePrivatePrivate
Salary Range$65,000 - $115,000$70,000 - $145,000
SpecialtiesManaged Services, Unified Communications, Cloud, TelecommunicationsHardware Procurement, Device Deployment, Managed Services, Cloud
CertificationsMicrosoft Partner, Telstra Partner, Zoom PartnerMicrosoft Partner, Dell Partner, HP Partner, Lenovo Partner
Green FlagsTelco and IT convergence
Rapid growth phase		Good work-life balance
Technology focus
Red FlagsHeavy SMB focus (high ticket volume)
Growing pains		Small scale
Below-market salaries
Worker ProsTelco and IT convergence provides diverse skill development
Rapid growth phase creates advancement opportunities
Modern communication stack exposure		Technology focus
Work-life balance
Worker ConsHeavy SMB focus means high ticket volume
Growing pains from rapid acquisition strategy
Can feel stretched across too many service areas		Small scale
Below-market pay

Which MSP Should You Choose?

Both Public SMB/Mid-Market and Hardware / MSP have strengths and weaknesses. Your choice depends on your priorities — whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.