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Interactive vs NRI Australia (formerly ASG Group): Which MSP is Better? | The MSP Playbook

Article 2026-06-12

Interactive vs NRI Australia (formerly ASG Group)

A detailed comparison of two major Australian Managed Service Providers.

Feature Interactive NRI Australia (formerly ASG Group)
Overall Score3.63.4
TypePrivate Cloud / HardwareEnterprise Integrator
Employees200-4001000-1500
Founded19891996
HeadquartersMelbourne, VICPerth, WA (Parent: Tokyo, Japan)
RevenuePrivatePrivate
Salary Range$75,000 - $155,000$75,000 - $150,000
SpecialtiesData Centre, Managed Cloud, Hardware, SecurityOracle Services, SAP, Cloud, Managed Infrastructure
CertificationsDell Partner, HP Partner, VMware Partner, Fortinet PartnerOracle Partner, SAP Partner, Microsoft Partner, AWS Partner
Green FlagsGood work-life balance
Stable employment
Strong vendor partnerships
Japanese ownership provides stability
Good government relationships
Strong in Western Australia
Red FlagsBelow-market salaries
Can be bureaucratic
Limited international exposure
Japanese parent creates cultural friction
Below-market salaries at senior levels
Limited career progression for non-Japanese speakers
Acquisition-driven growth creates integration issues
Worker ProsWork-life balance
Stable
Vendor partnerships
Stable employment
WA market strength
Government contracts
Worker ConsBelow-market pay
Bureaucratic
Limited international
Below-market salaries
Cultural friction
Limited progression

Which MSP Should You Choose?

Both Private Cloud / Hardware and Enterprise Integrator have strengths and weaknesses. Your choice depends on your priorities — whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.