🔍

NRI Australia (formerly ASG Group) vs Netlink Group: Which MSP is Better? | The MSP Playbook

Article 2026-06-12

NRI Australia (formerly ASG Group) vs Netlink Group

A detailed comparison of two major Australian Managed Service Providers.

Feature NRI Australia (formerly ASG Group) Netlink Group
Overall Score3.43.7
TypeEnterprise IntegratorWA Mid-Market
Employees1000-1500100-200
Founded19962001
HeadquartersPerth, WA (Parent: Tokyo, Japan)Perth, WA
RevenuePrivatePrivate
Salary Range$75,000 - $150,000$70,000 - $145,000
SpecialtiesOracle Services, SAP, Cloud, Managed InfrastructureManaged Services, Mining & Resources, Cloud, Networking
CertificationsOracle Partner, SAP Partner, Microsoft Partner, AWS PartnerMicrosoft Partner, Cisco Partner, AWS Partner
Green FlagsJapanese ownership provides stability
Good government relationships
Strong in Western Australia
Good work-life balance
Technology focus
Red FlagsJapanese parent creates cultural friction
Below-market salaries at senior levels
Limited career progression for non-Japanese speakers
Acquisition-driven growth creates integration issues
Small scale
Below-market salaries
Worker ProsStable employment
WA market strength
Government contracts
Technology focus
Work-life balance
Worker ConsBelow-market salaries
Cultural friction
Limited progression
Small scale
Below-market pay

Which MSP Should You Choose?

Both Enterprise Integrator and WA Mid-Market have strengths and weaknesses. Your choice depends on your priorities — whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.