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NRI Australia (formerly ASG Group) vs Optus Business: Which MSP is Better? | The MSP Playbook

Article 2026-06-12

NRI Australia (formerly ASG Group) vs Optus Business

A detailed comparison of two major Australian Managed Service Providers.

Feature NRI Australia (formerly ASG Group) Optus Business
Overall Score3.43.0
TypeEnterprise IntegratorTelco / Enterprise
Employees1000-15002000-3000
Founded19961991
HeadquartersPerth, WA (Parent: Tokyo, Japan)Sydney, NSW (Parent: Singapore)
RevenuePrivatePrivate
Salary Range$75,000 - $150,000$75,000 - $145,000
SpecialtiesOracle Services, SAP, Cloud, Managed InfrastructureCybersecurity, Cloud, Network Services, Managed Services
CertificationsOracle Partner, SAP Partner, Microsoft Partner, AWS PartnerMicrosoft Partner, AWS Partner, Cisco Partner, Fortinet Partner
Green FlagsJapanese ownership provides stability
Good government relationships
Strong in Western Australia
Singapore Telecom parent provides stability
Strong telecommunications backbone
Good benefits package
Red FlagsJapanese parent creates cultural friction
Below-market salaries at senior levels
Limited career progression for non-Japanese speakers
Acquisition-driven growth creates integration issues
Telco culture — IT services are secondary
Below-market salaries
Limited career progression
Bureaucratic decision-making
Worker ProsStable employment
WA market strength
Government contracts
Stable employment
Good benefits
Telecommunications expertise
Worker ConsBelow-market salaries
Cultural friction
Limited progression
IT services are secondary to telco
Below-market salaries
Bureaucratic culture
Limited career progression

Which MSP Should You Choose?

Both Enterprise Integrator and Telco / Enterprise have strengths and weaknesses. Your choice depends on your priorities — whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.