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NRI Australia (formerly ASG Group) vs The Missing Link: Which MSP is Better? | The MSP Playbook

Article 2026-06-12

NRI Australia (formerly ASG Group) vs The Missing Link

A detailed comparison of two major Australian Managed Service Providers.

Feature NRI Australia (formerly ASG Group) The Missing Link
Overall Score3.44.0
TypeEnterprise IntegratorSecurity / Infrastructure
Employees1000-1500200-300
Founded19961999
HeadquartersPerth, WA (Parent: Tokyo, Japan)Sydney, NSW
RevenuePrivatePrivate
Salary Range$75,000 - $150,000$75,000 - $155,000
SpecialtiesOracle Services, SAP, Cloud, Managed InfrastructureCybersecurity, Infrastructure, Cloud, Managed Services
CertificationsOracle Partner, SAP Partner, Microsoft Partner, AWS PartnerISO 27001, Microsoft Partner, AWS Partner, Fortinet Partner
Green FlagsJapanese ownership provides stability
Good government relationships
Strong in Western Australia
Highest-rated small MSP on Glassdoor
Strong culture and employee satisfaction
Good technology focus
Red FlagsJapanese parent creates cultural friction
Below-market salaries at senior levels
Limited career progression for non-Japanese speakers
Acquisition-driven growth creates integration issues
Small scale — limited exposure to large projects
Below-market salaries at senior levels
Worker ProsStable employment
WA market strength
Government contracts
Great culture
Technology focus
High Glassdoor rating
Worker ConsBelow-market salaries
Cultural friction
Limited progression
Small scale
Below-market pay at senior levels

Which MSP Should You Choose?

Both Enterprise Integrator and Security / Infrastructure have strengths and weaknesses. Your choice depends on your priorities — whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.