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NRI Australia (formerly ASG Group) vs NTT Ltd.: Which MSP is Better? | The MSP Playbook

Article 2026-06-12

NRI Australia (formerly ASG Group) vs NTT Ltd.

A detailed comparison of two major Australian Managed Service Providers.

Feature NRI Australia (formerly ASG Group) NTT Ltd.
Overall Score3.43.0
TypeEnterprise IntegratorGlobal Infrastructure
Employees1000-15002000-3000
Founded19962019
HeadquartersPerth, WA (Parent: Tokyo, Japan)Sydney, NSW (Global HQ: Tokyo)
RevenuePrivatePrivate
Salary Range$75,000 - $150,000$85,000 - $165,000
SpecialtiesOracle Services, SAP, Cloud, Managed InfrastructureManaged Network Services, Data Centre, Cloud, Unified Communications
CertificationsOracle Partner, SAP Partner, Microsoft Partner, AWS PartnerMicrosoft Partner, Cisco Partner, VMware Partner, Fortinet Partner
Green FlagsJapanese ownership provides stability
Good government relationships
Strong in Western Australia
Competitive salaries (A$95-110K average)
Global opportunities through 190,000+ employee network
Technology investment in AI, cloud, IoT
Good vendor partnerships
Red FlagsJapanese parent creates cultural friction
Below-market salaries at senior levels
Limited career progression for non-Japanese speakers
Acquisition-driven growth creates integration issues
A$677K revenue per employee — thin onshore coverage
~70% offshore ratio — highest of any major MSP
Cultural integration issues from multiple acquisitions
Onshore roles increasingly 'bridge' positions managing offshore delivery
Client satisfaction issues with offshore quality
Worker ProsStable employment
WA market strength
Government contracts
Salaries are competitive relative to other MSPs
Global exposure and transfer opportunities
Investment in emerging technologies
Good certification and training programs
Worker ConsBelow-market salaries
Cultural friction
Limited progression
70% offshore means onshore roles are increasingly managerial
Cultural friction between Australian and Indian teams
Communication overhead across time zones
Career ceiling for onshore staff
Quality issues with offshore delivery

Which MSP Should You Choose?

Both Enterprise Integrator and Global Infrastructure have strengths and weaknesses. Your choice depends on your priorities — whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.